Instagram vs YouTube: Which Platform Pays More to Indian Creators?

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  By Gujju Ticks

  23 May, 2025

Introduction

Being a content creator is now a real career path in the digital age, not just a pipe dream. Influencers, vloggers, educators, and entertainers have emerged as a result of platforms like Instagram and YouTube, and they not only become well-known but also make a lot of money. However, when it comes to earning potential, Indian creators frequently question which platform pays more: YouTube or Instagram.

The income sources, monetisation strategies, and actual earning potential for Indian creators will all be clarified by this thorough comparison. This guide is your financial compass if you want to launch or grow your content journey.

Monetization: Instagram vs YouTube – How They Differ

YouTube Monetization (India Focused)

YouTube offers multiple income streams:

• AdSense Revenue – Google displays ads on your videos and shares a portion of the revenue.

• Super Chat & Super Stickers – Useful during live streams.

• Channel Memberships – Fans pay a monthly fee.

• YouTube Shorts Fund – For short video creators.

• Sponsorships & Affiliate Marketing – Based on audience engagement.

Minimum Requirements to Monetize:

• 1,000 subscribers

• 4,000 public watch hours in the last 12 months

Average CPM in India:

While global CPMs may go up to $10 or more, Indian CPMs typically range between ₹20 to ₹150, depending on niche (finance, tech, and business get the highest rates).

Instagram Monetization (India Focused)

Instagram doesn’t offer a direct AdSense-like program, but creators can still earn through:

• Brand Sponsorships

• Affiliate Marketing

• Product Promotions & Shoutouts

• Instagram Subscriptions (Meta Creator Tools)

• Bonuses for Reels (on invitation)

Followers to Start Monetizing: Brands typically work with micro-influencers starting from 5,000+ followers, but engagement rate is more important than follower count.

Average Earnings Per Post (India):

  • Micro-influencers (5K–50K followers): ₹2,000–₹10,000/post

  • Mid-tier influencers (50K–200K): ₹10,000–₹50,000/post

  • Macro-influencers (200K–1M+): ₹50,000–₹5 lakhs/post

Realistic Earning Potential in India

Let’s take a look at what creators are actually making on both platforms:

YouTube: Monthly Earnings in India

  • Small Channel (10K subs): ₹5,000 – ₹15,000

  • Medium Channel (100K subs): ₹30,000 – ₹1.2 lakhs+

  • Big Channel (1M+ subs): ₹1 lakh – ₹10 lakhs/month

Revenue depends heavily on:

• Niche (tech, finance, education = higher)

• Viewer location (India vs international)

• Video length and watch time

High CPC Niches:

If you want to earn more per view, focus on finance, real estate, insurance, health, and legal content—these can yield CPMs up to ₹500+ even in India.

Instagram: Monthly Earnings in India

  • Micro Influencers (5K–50K): ₹5,000 – ₹50,000/month

  • Mid-Level (50K–200K): ₹50,000 – ₹2 lakhs/month

  • Top Influencers (1M+): ₹2 lakhs – ₹20 lakhs+/month

Most of this income comes from brand partnerships, especially in niches like fashion, beauty, travel, fitness, and finance.

Pro Tip:

Instagram Stories and Reels get better reach than static posts. Consistent engagement drives better brand deals.

Instagram vs YouTube: Key Factors Affecting Earnings

Which Platform is More Profitable for Indian Creators?

There’s no one-size-fits-all answer. It depends on your content style, niche, and audience.

Choose YouTube if:

• You make long-form content like tutorials, vlogs, or educational videos

• You're in a high CPC niche (finance, tech, business)

• You're willing to wait and build a loyal audience

• You want recurring, passive income through ads

Choose Instagram if:

• You enjoy short-form content, reels, or lifestyle content

• You can create visually appealing content quickly

• You're looking for brand collaborations and influencer marketing

• You want faster follower growth and quicker monetization

Best Strategy? Use both platforms in synergy. Many successful Indian creators repurpose YouTube content into Instagram Reels and vice versa to maximize reach and revenue.

Case Studies: Indian Creators Doing It Right

• Ankur Warikoo (YouTube + Instagram): Monetizes through courses, brand deals, and YouTube ads. High CPM due to finance niche.

• Komal Pandey (Instagram): Primarily earns from brand deals in fashion & beauty. Charges ₹1L+ per post.

• TechBurner (YouTube): Earns lakhs per month via AdSense, affiliate links, and brand sponsorships.

• Ritika Sajdeh (Instagram): Leveraged cricket and lifestyle niche for rapid Instagram growth.

Final Thoughts

YouTube and Instagram both have significant revenue-generating potential for Indian creators. However, if your content is in a high CPC category, YouTube tends to offer more consistent and scalable revenue through AdSense. Conversely, Instagram can generate revenue more quickly through brand deals, but it necessitates constant interaction and trend adaptation.

Diversifying across platforms is something to think about if you're serious about generating long-term revenue. Create a YouTube channel for passive income and a closer relationship with your audience, and use Instagram for visibility and influencer opportunities.

FAQs

Q: Can I make money on Instagram if I don't have 10,000 followers?

Indeed! If engagement is high, even micro-influencers with 5,000 followers can make money through brand deals.

Q: Is income from YouTube subject to taxes in India?

Indeed. When filing your ITR, you must include your YouTube income under “Income from Business/Profession.”

Q: Which YouTube niches generate the highest revenue in India?

The industries with the highest CPMs are usually finance, technology, and education.

Q: Like YouTube, can I make money on Instagram?

Even though Instagram doesn't pay out ad revenue directly, brand deals and shoutouts can earn you more than YouTube.