Work Campaign landing pages
Case study
Campaign landing pages
A set of focused landing pages for a sales-led team that needed sharper offers, faster pages, and one clear path to enquire — without rebuilding the whole marketing site.
- Client
- Sales-led company
- Industry
- B2B marketing
- Timeline
- 3 weeks to first pages live
- Year
- 2025
- Role
- Design & build — messaging structure, pages, forms
- Responsive UI
- SEO basics
- Contact forms
- Analytics hooks
4
Campaign pages shipped
1
Primary CTA per page
3 wks
Brief to first live set
Fast
Mobile-first loads
Overview
Paid traffic was landing on a generic homepage that buried the offer. GujjuTicks built dedicated landing pages around specific services — one story, one CTA, mobile-first performance — so sales conversations could start warmer from day one.
The challenge
Campaign spend was leaking into a site that explained everything and sold nothing specific. Prospects bounced or asked basic “what do you do?” questions on the first call.
- Homepage tried to cover every service at once
- No page matched a specific campaign promise
- Mobile experience felt slow and crowded
- Sales had to re-qualify intent that ads had already bought
Our approach
We treated each landing page as a sales aid for one offer — not a mini brochure of the whole company.
- Pulled real objections and offer language from sales calls
- One primary CTA per page — enquire or WhatsApp
- Kept layout calm and fast; cut decorative clutter
- Shipped a reusable pattern so the next campaign page is quicker
What we built
Campaign pages that match ad promise to page promise — and make the next step obvious.
Offer-led sections
Headline, proof, and FAQ structured around one service outcome.
Conversion paths
Form and WhatsApp CTAs placed where intent is highest.
Mobile-first performance
Light layouts that stay readable on phones — where many clicks arrive.
Reusable template
A pattern the team can repeat for the next campaign without a full redesign.
Delivery timeline
A clear path from discovery to launch.
-
Week 1
Brief
Offers, audiences, and success criteria for each page.
-
Week 2
Build
Copy structure, layout, forms, and responsive polish.
-
Week 3
Launch
QA, tracking hooks, go-live, and handover notes.
-
After
Iterate
Small copy tweaks based on early campaign feedback.
The outcome
Campaign traffic lands on a page that matches the promise. Sales starts warmer. The team can spin up the next offer page without rebuilding from scratch.
- Clearer message match from ad to page
- Stronger enquire paths on campaign URLs
- Faster mobile experience for paid traffic
- A repeatable landing pattern for future campaigns
“We stopped sending expensive clicks to a homepage apology. Each campaign finally has a page that sells the thing we advertised.”
More work
Ship campaign pages
Need landing pages built around one clear conversion goal?