Work Marketing website rebuild
Case study
Marketing website rebuild
A clearer company website for a team that needed stronger positioning, sharper messaging, and an obvious path to enquire.
- Client
- Growth-stage company
- Industry
- B2B services
- Timeline
- 5 weeks to launch
- Year
- 2024
- Role
- Design & build — IA, copy structure, front-end, launch
- Modern HTML/CSS
- Responsive UI
- SEO basics
- Contact flows
5 wks
Audit to live site
1
Clear offer story
3
Primary conversion paths
100%
Mobile-first layouts
Overview
The existing site looked generic and did not explain what the company sold — or how to start. GujjuTicks rebuilt structure, messaging, and design around services and outcomes, then launched a fast mobile-first site with strong CTAs aligned to sales conversations.
The challenge
Prospects landed, scrolled, and still could not answer “what do you do?” Sales had to re-explain the offer on every call.
- Homepage buried the offer under vague claims
- No clear path from interest to contact
- Pages felt dated and slow on mobile
- Content was hard for the team to update confidently
Our approach
We treated the website as a sales aid: one story, one hierarchy, and CTAs that match how deals actually start.
- Interviewed sales and founders on real objections
- Rewrote IA around services, proof, and next steps
- Designed a calm premium look without template clutter
- Shipped with meta, performance basics, and editable sections
What we built
A marketing site that presents the brand clearly and makes enquire the natural next step.
Offer-led structure
Home, services, and proof pages that answer what you sell and who it is for — quickly.
Conversion paths
Primary and secondary CTAs to contact and WhatsApp where the audience expects them.
Mobile-first design
Layouts that stay readable and fast on phones — where many first visits happen.
Maintainable content
Clear sections and guidance so the team can update copy without breaking the design.
Delivery timeline
A clear path from discovery to launch.
-
Week 1
Audit & brief
Review old site, competitors, and sales messaging gaps.
-
Week 2
IA & design
Sitemap, key wireframes, and visual direction.
-
Weeks 3–4
Build
Pages, responsive polish, forms, and content load-in.
-
Week 5
Launch
QA, SEO basics, go-live, and handover notes.
The outcome
Visitors understand the offer faster. Sales conversations start warmer. The team has a site they are proud to share — and can keep current.
- Clear positioning aligned with how the company sells
- Stronger enquire / contact paths on key pages
- Faster, more credible mobile experience
- Easier ongoing content updates for the team
“People finally get what we do before the call. The site stopped being an apology.”
More work
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